tag:blogger.com,1999:blog-8020454196069071721.post5265399492904840290..comments2024-01-24T20:28:57.863+11:00Comments on Ben Shepherd: A Blog About Digital Media: Ad Networks on the way out ...Ben Shepherdhttp://www.blogger.com/profile/12998469932362658371noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8020454196069071721.post-28762652897704906792008-10-28T22:26:00.000+11:002008-10-28T22:26:00.000+11:00Oh you make some good points here, but not enough ...Oh you make some good points here, but not enough of them:)<BR/><BR/>Ad networks are everywhere and they are/will consolidate. <BR/><BR/>The premise that technology will make better decisions, at scale, than humans is a pretty compelling premise unless humans can get intel processors in their brains.<BR/><BR/>Also behavioural targeting is best delivered by high reach ad networks as it requires scale.<BR/><BR/>As an Ad network guy I tend to agree most will go. Be a shame though as the portals provide absolutely nothing interesting to talk about.digital contrarianhttps://www.blogger.com/profile/07458653008044653136noreply@blogger.com